When is it Time to Try Something New?
Recently in this blog we have covered an importance of drawing inspiration from others’ solutions and success stories in marketing. We have also mentioned there is a clear line between creative rethinking and downright stealing ideas. Today, we’d like to expand more on when you shouldn’t copy and why it often pays off to do ...
How to Become a New Superhero with Roadmap Planner (Only for CMOs)
Talking about a Chief Marketing Officers, it should be mentioned that the possibility to be at the C-level was given back to them not so long ago. According to the conclusions of a widely cited study in 2008, a CMO role had no effect on a company’s performance. Furthermore, in 2012 came a Forbes article ...
Reach your marketing goals easier with Roadmap Planner
Before developing an effective roadmap to increase your sales and the number of loyal customers, you should take into account the ways to communicate with people, who have different levels of the loyalty to your company, must vary a lot.There are four main stages that customers may go through from the moment they get to ...